The Marvels Map Hologram

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Our team at Perception collaborated with Marvel Studios on The Marvels to conceptualize several key elements. While the core of our work centered around designing a retro-inspired Main on End title sequence, we also helped the Marvel Studios team develop, animate and composite an integral, futuristic hologram for the film.

This map is used as a narrative device, visualizing the vital information that is being discussed to help progress the story. Our first step was taking the look for the map, started by Marvel Studios’ internal design team, and adding key elements and areas that could be enhanced by animation.

Within our animation refinements, we showcased important story beats, such as jump points, the destabilization of planetary systems and system threats. We also experimented with how the map could move, shudder or excite based on the tone of the story beats.

Simultaneously, we explored how this hologram can exist and move around the characters through different start up sequences and shifting animations. Since this map is as tall as the main characters, we developed points of interest throughout the map in order for it to engage seamlessly with the characters and their conversation.

Our contributions to the initial design of the map created a hologram that could work from the multiple angles seen throughout the sequence. Our design and animation was completed using Adobe After Effects with Nuke for compositing.